People, technology and life

Category: Blog (Page 10 of 16)

Small is the new big

Big companies are in trouble. Or at least, that is what the media wants us to believe. And big companies are the future of the economies of countries. Thousands work at big companies. They will all be hurt by the current economic situation. And yes, I cannot argue with that. But it does trigger a question. Why did these companies get big in the first place? Some of them became big because demand for their products forced them to. Some became big because acquiring extra businesses was the best way to maximalize profits. And some became big because big was fashionable, you just had to be big to be somebody.

With big has come status and the opportunity to play with power. And few people give up power once they have goten their hands on it. Control apparently is the biggest asset someone can have in his life. That is exactly what we have been witnessing over the past months. It might have been better to be smaller. It might have saved jobs, it might have saved a crisis. Or maybe not. But reality is that the bigger the companies the more support is needed now. So where are the small companies? Where are the freelancers? Yes, they might get into some rough times, but ultimately their flexibility will allow them to stand. Especially when the big players learn that small is the new big. If you bring together a group of smaller companies to build something big, they are just as good. They are just as driven to succes and they are just as cost effective. If not more on all these points.

Lets go small. And win.

What is the question

Do you know what your customer wants? Do you really know what your customer wants? It might seem like an obvious question, but very few people actually do. Everyone has his or her customers. The question is what they want from you. What do they want you to do? What is it they are looking for? 

The answer can not be found in books. The answer can not be found in best practices and the answer can never be found by asking people who do the same as you do. The question can only be answered by asking your customer. By listening to them and by looking at what it is they want need to achieve to reach their goals. And that might be something completely different from what you are thinking.

Temporarily out of order

Yes, that is about this blog. This blog has been temporarily out of order. Or rather, its author has been. I promise you I am going to be back here next week with new stories and new passions. And stuff that I have thought of before, but that I have not had the time to write yet. It will happen. Really.

See you next week.

I was there – the story

Today I was right on top of the news. Quite literally. The Cost Engineering offices are in a building in Zwijndrecht which houses more companies. One of these companies is the ABN AMRO bank. This morning it was robbed. It was surreal. Guys smashing the bank window with hammers and shooting at a female police officer. I have to admit that I was on the phone on the other side of the building at the time, but my colleagues were only too happy to bring me up to speed. After that, I followed what happened as it happened. With the help of storytlr.com I turned what I shared into a small story for you to read. And I love the way it has turned out.

Does my blog look big in this?

Last Monday I restyled my blog. I felt it was in need of a new look so I went looking for the best way to do it. The trouble is that I wanted it quick and I am not a WordPress wonder. So I grabbed a standard theme and changed the header for a picture I shot a while ago.

Twitter is fantastic. I post when I post a blogpost. In fact, I post lots of other stuff there as well, as my blog is just a very tine piece of what I do on twitter. Today I asked for feedback on my blog and got some very nice pointers. Some I had received earlier through chat or mail and some suggestions were new. In any case, I loved them because they are the equivalent of advice given to a woman trying on something new. You know the question. And that is the question I would love to ask you to give me feedback on. Does my blog look big in this? Or do you have ideas to make it look bigger? Just let me know and I will try to incorporate all your ideas.

P.S. And if your idea would be to restyle it even more with one of your themes, just let me know as I would be interested as well.

Earn the right to be heard

Yesterday I talked to a recruitment agency. They approached me a while ago and they wanted to business with me. I set them one condition for an inititating meeting. I asked her to bring a relevant resume. If not, I would not make the appointment. I didn’t think of that anymore, until I received a phone call yesterday morning. She called in saying that she had two resume’s, but that none of them matched my rofile 100 percent, but that she thought that the people could fit the job if we wanted them to. But she also said that she would understand if I wanted to cancel the meeting on those grounds. I did not expect that. But I told her she could come and we would go over the resumes. And that is when she earned the right to be heard. The perfect position to be in, if you want to sell.

Sitting down with Tim O’Reilly

When I was in Berlin last month, I had the pleasure of sitting down with Tim O’Reilly in our pitchcar. I have to say that I enjoyed that time. After hearing his keynote on how the future will be for startups, it was only natural to see our conversation drift that way. And we agreed that the key element for anyone to become successful in the current market would be passion. A passion to work on something that you would work on anyway regardless of whether you would get funded. Regardless of the interest it gets from the media, regardless of whether it will be a quick way to earn lots of money. It comes down to the passion of the people behind it. Their enthusiasm for the question they want to answer and their joy when users benefit from using the service. This is something we both feel very strongly about.

For me personally passion is important in what I do. I have a passion for people. And my passion for people only naturally became a passion for social media, because that is full of them. And that is why I loved spending time with Tim O’Reilly. Because besides all that he has talked about and all that he has done in the past, in the end he is a man of passion. When talking to him, he will lean forward, he will use his gestures and his eyes will light up. He is passionate about what he does. And even though he has a pretty big organisation behind him, I believe that he would be doing exactly the same thing if he wouldn’t. A great demonstration that passion is the key to succes, if it is genuine and for no other reason than the subject you are working on.

Common interests, feedback and appreciation

Last week I received an invite to the beta launch of Wayzon.com. Not specifically interesting as I get invites more often, but as it is close to an idea I used to have, I thought it was worth a try. After registration I came into a very pleasant looking visual representation of people that have similar interests to mine and who are on the same network. That is a great idea. One that I was talking about a year ago or so. Anyway, as I went over more of the details, I found a good couple of points which I would consider changing. As I am a demanding customer and one that likes to let people know what he thinks, I replied to the mail with the invite. I received a response within ten minutes thanking me for the suggestions and after a quick exchange of some suggestions by email, I received an extra mail telling me they were going to send me a t-shirt.

To be honest, I am not to be bought with a t-shirt. But what I do fall for is the service that is there. If we pull this thing apart it is a very basic way of dealing with your customers. A customer tries your product, he gets back to you with feedback, you tell the customer how you are going to del with it and then you give him something to show your appreciation. How many companies actually do that? And how many do I write about? There you go. On a very simple, very small scale, this is how it works. So are you rewarding your most valuable customers for their feedback on your business/product/service? Or do you not even give them a chance to make the suggestions. Because they will talk about you anyway, but it is your choice what they are going to be telling.

Tribes: We need you to lead us

Yes, I am cheap. I got the audiobook from audible.com for free. Seth Godin’s latest book is on tribes. What? Tribes. The second meaning the Oxford dictionary lists for tribes is “a distinctive close-knit social or political group”. And that is what Seth is talking about. A close group of people that are lead by a leader. And that leader isn’t just anybody. That leader is you.

Honestly, I have not finished the book just yet. I have quite some time still to go. But I have to write about it already. Because it is all new to me? Well, not really. I am a very firm believer in all things related to social media, as most of you will know. Only this afternoon I stated that relational marketing is the marketing of the near future. And I stated that to my old marketing teacher. Why I have to write about Seth’s book, is because it has made me think again. I have had a number of things in the back of my head, that I had not taken action on. They have just been lying around there gathering braindust. But if there is something Seth’s book does, it is getting you involved. It gets you thinking about how you can be a leader. About what type of unconventional ideas you are having. And it makes you dream about what it would be like if those ideas could be put into practice.

So the question that remains is what YOU have been dreaming about lately? Or over the past few years even. What is the thing you would most love to do? What is the change you would want to make in the future? Think about that while you read the book, or listen to it. And then get up and do something about it. Not because it is fun to lead, not because it will give you status, not even because of what you will be achieving. But mainly because you love doing it and because you have a passion for the change you would want to make. And that is the best reason if ever there was one.

Behind the scenes at the Pitchstops with Marlooz

We had a great time at the Web 2.0 Expo filming our Pitchstops. And unexpectedly our good friend Marlooz turned up. Marlooz runs Marloozvertizing where you can hire her to do the video coverage at your event. Enthusiastic as ever, she flipped out her camera and did a great behind the scenes of our Pitchstops. Thanks a million Marlooz!


Marlooz is flipping Pitch Stops from Marlooz on Vimeo.

And don’t forget to hire Marlooz for your next event!

Thursday at web 2.0 Expo

Unfortunately these movies have been slightly delayed. They were shot last thursday at the Web 2.0 Expo in Berlin, but time for uploading, and a long trip home got in between filming and publishing. However, here they are. The last set of video’s of Web 2.0 Expo.

Mike Robinson of Mloovi

Mike Butcher of TechCrunch on startups

Christian Duncan of Playcharts

Janetti Chon of O’Reilly Media on community management

Mathijs van Abbe of Mobypicture

Dr. Michael Alger of Otello

David Lockie of LowCarbonEconomy.com

Jennifer Pahlka on Web 2.0 Expo in Berlin and San Francisco

Get startups, get a brownie to share

Yes, I am going to give away the brownie we received from Sugarmama on monday. You would have to look at the movie to see how gorgeous it is… Anyway, here is your challenge:
I want to have as many startups in the Ford as I possibly can during the Web 2.0 Expo. The first one who will dm me the names of five startups that they have convinced to pitch in the Ford, will win the brownie! (Oh, did I say it is big? It is not a piece, it is the whole thing.)

Looking forward to your dm’s!

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