No, I am not an Ikea man. Even though we do own a remarkably uncluttered Ikea TV unit. But I have got to hand it to them, this is a cool step for Ikea to take. They are integrating the smart TV into their furniture. Remember how television producers from the early days did the same thing? They had to repackage TV’s because they were huge, unpractical and they took up a lot of space in your living room. So they created cupboards around them. The TV really became a TV unit. I bet you remember one of your great grandparents had one of those. And now it is back. But the other way around. Technology is becoming so small, that it is becoming unobtrusive in your living room. So, you can now integrate media into your furniture because you want the furniture. Not necessarily the TV.
Naturally, I wonder why they included a remote with it. Why can’t I just control it with my smartphone or tablet. And I wonder why they included a blue ray player like they did. Surely they must have been able to fit that into the TV as well. On the other hand, I like the fabrik that the remote control commands go straight through. And most of all, it leaves me to wonder what is going to be next. Will Ikea supplement the Uppleva with cupboards with speakers so you can create a 5.1 or even 7.1 wireless surround system? Just to hide speakers and still give you the experience and the storage in your living room. Or are they going to integrate juice bars for your phones and tablets into couches and coffee tables? There are endless possibilities now that technology is so easily available and cheap to include.
So, good start. Now go on Ikea, be more disruptive than your flat pack furniture made you before. 😉