Facebook is a marketeers wet dream. 850 million people and they are all waiting for you! Or are they? Lets just pop your bubble. They are not. In fact, they are waiting for you just as much as they were waiting for door-to-door encyclopedia salesmen and dinnertime telemarketers. Encouraging thoughts? Read on. There is hope.
Remember your website? Remember how you pushed it over the past ten years? It became your online home. And it still is and should be. As well as you need an office for your company, you need a website as your official online presence. Not a Facebook page. That is like stating that you are a very serious brand, but your corporate offices are housed in the local bar. So, if you are a serious brand, you put your website on your commercials, posters, business cards etc. Not your Facebook page. As 96% of the people who like you on Facebook never come back to your page. Bring the interaction to your site.
Yes, be on Facebook and integrate Facebook, but don’t push your customers away from you and onto Facebook. Just this week I saw a re-launching butter brand and one of the worlds’ largest mobile phone manufacturers advertise with just their Facebook URL. And lets face it, that is not going to work. Because, who would you rather relate to? A re-launching packet of butter, or your friends who are sending you messages. Right. At your own site you do not have to compete with your customers’ friends. And you don’t want to compete. Simply because you cannot win. Regardless of how fantastic your brand is.