The rise of the dodesfelfo

Last Thursday the Dodesfelfo struck twitter. An unkown concept of a thing, or animal, or food, or… Dodesfelfo was left to everyone’s imagination to describe. And they did. The counter for twitter messages about the dodesfelfo currently stands at 443 and still is rising. And all from a silly typo on my N95 where I wanted to type the Dutch word “onderdelen” but hit the d instead of the o. My T9 dictionary then was nice enough to create the dodesfelfo. And within an hour the discussion had started. Later on t-shirts and a fan hyves was created for the dodesfelfo, which now has 10 members. Karlijn has written an article on Dutch marketing site marketingfacts.nl. It also shows her Dutch slideshare presentation showing some of our twitter postings. A great read.

To me the rise of the dodesfelfo symbolises the way in which concepts spread through online social networks. I realise that the Dutch use of twitter might not be entirely to the letter of the original concept, but it allows realtime online networking with people holding the same interests and passions. You choose who to follow, they choose whether or not to follow you. Most of the users are on the forefront of internet and social media in the Netherlands. And it shows. Messages from twitter travel far and deals for everything from work to office space are made through twitter. But personal joy and grief are shared as well. Twitter is almost like offline life, but without the physical restrictions on time and place. A concept that can be used for many to involve others in their life and practice. So far there are only a limited number of users, but the concept for twitter will travel far in coming years to involve people with one another regardless of where they are and when they communicate.

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