11 Joie de vivre – the encore
Weren’t there to be ten posts about then trends? Yes, but as with any good band there is an encore. The encore to my series on social trends is a single trend that encompasses them all. And it is called Joie de vivre. We are entering a time when people value the joy of life...
10 Meaningful experiences
Life has changed, and so have our preferences. In the eighties and nineties we went out to ‘get a television’. The stores we did business with showed us rows of televisions and we picked the one we wanted and went home. After the turn of the century we changed and started to think of that...
9 Purposeful living
More and more we see people consider the purpose of the things they are doing. The time they spend on anything is carefully measured and weighed against other things that could be done instead. It all needs to serve a purpose. And one that they can explain and justify at least to themselves if not...
8 Personally tailored
Not that long ago, people were pleasantly surprised to receive a letter from your organization which had their name in the header. In fact, just yesterday I saw a huge ad for a postal service which is able to print a personal letterhead on the mail you send to your client and they claimed that...
7 Doing it together
Doing it together is the new way to be individualistic as a brand or organization. People love to be a part of something that values their input. More and more they collaborate online with others to make things happen. This is a trend that we also find in terms as co-creation, co-design, co-working and anything...
6 Meeting and connecting
How many friend request did you get today? How many people wanted to add you to their contacts on LinkedIn, Facebook, Foursquare? Or how many people have decided to follow what you are doing through your Twitter account? It seems that everybody wants to connect. Even people you had completely forgotten about, now send you...
5 Passion and craftsmanship
Another trend we currently see is the appreciation of passion and craftsmanship. This appreciation has been slowly on the rise. This also is the trend that has been the driving force behind sites like Etsy.com. Etsy is a great example of people creating something based on their abilities. It often results in unique products that...
4 Being transparent and clear
There is little that annoys people more than organizations and people who are not transparent. Shrouding yourself in secrecy and complicated procedures is a sure way to drive customers away. The trend is about openness, being clear and transparent on what you are about. And there is a supporting trend that people are watching you...
3 Playfulness
Jack is a personal injury lawyer. He just walked into his office at 10th street and earned enough points to steal the mayorship of his office from Dan, his colleague. On his way to the office he picked up a coffee at the local Starbucks with a 10% discount for being their mayor. A mayorship...
2 Creativity
“Creativity is great for selling sketchbooks.” “We are in insurance, not creativity.” Just some random remarks you get when talking about creativity. But whether you think it fits your company profile or not, creativity is a social trend that allows you to reach your target audience. Just to get it out of the way, creativity...
1 Excitement
We love to get excited. So, what is the news in that, you might be wondering. Did we not always seek excitement? Not really. There have been times when people were looking for security more than excitement. But now people are looking for excitement in almost everything. Excitement has become on of the factors on...
Getting it across – 10 social trends for the future
All we ever do, whether in sales, marketing or communications, is getting something across to our target audience. It is that something that triggers buyers to buy, citizens to become involved, people to donate to charities and others to listen. But what are the keys to making them hear what you are trying to get...
Welcome to my blog. Here I share about what I see and experience. I write about startups, ideas, marketing, evangelizing, story telling and other subjects. Relationships are key to life, but also to business. that is why the relevant and personal approach features in many of my blogposts. Simply because that is the best way to reach your target audience.
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