We are proud to officially launch the Somesso bloggers program for the Somesso conference in London on Friday May 15. As you will know, the Somesso conference focuses on social media use in corporate environments. As social media keep on gaining interest around the world, more and more corporations are looking into implementing these techniques within their organisations as well as in their communications to the outside world. For this reason, we feel that an active bloggers program is going to be a great addition to what we like to communicate to the corporate world.
For participants in our bloggers program we will have 10 free tickets to the conference available. However, we have attached some rules to the program and the distribution of the tickets.
You need to publish at least 4 posts that are related to the Somesso Conference in London on the 15th of May. These can be blogposts, podcasts, videocasts or other publications on the event, event related speakers and interviews or anything else that is related to the Somesso Conference in London. And please use hashtag #smo09 on everything.
You need to encourage readers, friends, your online communities, followers etc. to register for the event (this is important and you will see why)
You will need to display a badge on your blog with a link to the registration page which will remain visible to the day of the conference. (You can find the badges on www.somesso.com/marketing)
As a member of the bloggers program, you will not go unnoticed. When you register I will send you a personal registration code that you can use on your blog in combination with one of the logo’s at www.somesso.com/marketing. (Mail me for your code, you will need it to be eligable for the ticket!) Besides the fact that being in the bloggers program will give you a chance to win one of the ten free tickets, that code will give your readers a discount of 10%. The interesting part is that as they sign up, you will get that same discount on a ticket you can purchase. As more and more people purchase tickets with your code, you will end up with a free ticket to the event. (Which you can then give away to your readers or otherwise.) As the event comes closer, we will be sending you information on the speakers as well as other event facts. And of course, you are in direct contact with the event organisers, so whatever you feel you need, don’t hesitate to ask. We will also provide an opportunity for bloggers to meet each other and opportunities to interview speakers at the event.
As we mentioned before, we only have 10 free tickets to the Somesso Conference in London available. The chance is that we will be having more bloggers that are interested. For that reason we will be selecting the 10 bloggers that will receive a conference pass based on the sales of tickets from their bloggers code. And when the number of sales would be equal, we will use our judgement based on the articles you have written and the impact they have had in the community. So make sure you spread the word as much as possible to get that free ticket.
I have tried not to do this for a very long time. But today I was triggered to do a list.
5. Lists are usually too long
Every list has to adhere to certain standards. You always have to have a specific number of items. Four never works, you need three or five. That makes lists too long. This one included.
4. Lists are seldom original
As you said before. Really, I cannot imagine nobody writing these things about lists before me. Does that trouble me? Not in the least, because I am compiling MY list. And as it is MY list I can write whatever, right? Well, leaving these two obvious points, we get to my top three irritations.
3. Lists give the impression that they order life
People have a tendency to listen to lists. Maybe that what coined the term in the first place. But if I am realistic, none of the lists I have ever read have the same number one on top as I would have. Not one of them seems to be beyond criticism. Not even the ones based on facts, as we found out with Jeroen Mirck’s Top 40 Dutch twitterazi, which was based on the number of tweets and left me out completely. Which brings me to my next irritation.
2. Lists turn things into competition
A list is the most open form of competition after sports. After all, everyone wants to be heading the list. Though I might need to maken an exception only for the list of “The top ten worst dressed women in the world”. Other than that, everybody wants to be in the top position. And yes, I am guilty myself. I looked at the Top 40 Dutch Twitterazi list and was surprised I was not in there. And I am using surprised because you might otherwise think I would be obsessed. Needless to say, the fire of competition was awoken deep inside me and I had to send Jeroen a quick message asking him for what reason he had left me out. Naturally he put me in right after and then I was annoyed I had just not made the top 10.
1. Lists try to make you deny yourself
And for me, this really is what it is all about. If I am going to keep only a single good intention for the coming year, it will be to let go of lists. We all say that lists do not matter for us, however, our ego grows five sizes if we get published in some sort of list. And yes, I am no stranger to that. But that has to end for me. Why? Because I see people change their behaviour when they are part of a list. They want to go up, or down depending on the subject of the list, and are willing to do what it takes. They are conforming to the masses that have determined the order in the list, or to sensation based media that compiled it. That is a shame. If I look at mosts lists, or most comparisons of numbers, they serve no purpose.
In fact, I think it is even worse. Lists and our need to quantify, order and exalt certain people can kill social media. You might think that I am putting this a bit stern, but let me tell you what I mean. After someone has read a list, he will adapt his behaviour to fit the list better. These would not be things that he would have done otherwise. In fact, he was a perfectly happy human being before he knew of the list. But the list has shown him something he has to change for to achieve. And so we are trying to shape people into being what the list is asking them to be. So, how real and how social can we really be if we are changing ourselves to fit lists? And what is the benefit of these changes to the masses of the internet? If we all try to hit the top of the lists, are we not all going to fail and strand somewhere disappointed in mediocraty? All that trouble, while just being ourself would have gained us much more attention, much more appreciation and much more fun as well.
So here it is. If I do not make another top 40 list of top Dutch anything, that is fine with me. I am not going to bother with them anymore. All I am going to do is to just be my talkative self. And I hope you will to. Lets be social instead of trampling each other in ways to seem a bit bigger.
We had a great time at the Web 2.0 Expo filming our Pitchstops. And unexpectedly our good friend Marlooz turned up. Marlooz runs Marloozvertizing where you can hire her to do the video coverage at your event. Enthusiastic as ever, she flipped out her camera and did a great behind the scenes of our Pitchstops. Thanks a million Marlooz!
Yes, I am going to give away the brownie we received from Sugarmama on monday. You would have to look at the movie to see how gorgeous it is… Anyway, here is your challenge:
I want to have as many startups in the Ford as I possibly can during the Web 2.0 Expo. The first one who will dm me the names of five startups that they have convinced to pitch in the Ford, will win the brownie! (Oh, did I say it is big? It is not a piece, it is the whole thing.)
Over een ruime week vertrekken we naar Berlijn. Na overleg heeft Ford Nederland mij een Ford S-Max uitgeleend voor de reis. Tijdens de reis kun je de auto volgen door middel van een live verbinding die via de DutchCowboys site te zien zal zijn. Daarbij kun je inbellen om te praten over de snufjes in de Ford S-Max. Maar ook over de visie van Erno Hannink en mijzelf op de toekomst van het internet. Als alles goed gaat, kunnen ook de bellers live gevolgd worden via de video’s. Maar, hier wilde ik het niet bij laten.
Voor de lezers die mij intussen een beetje kennen is wel bekend dat ik startups een heel warm hart toedraag. En daar wil ik ook deze keer weer aandacht aan besteden. Dus gaan we ook Pitch-Stops houden. Tijdens een Pitch-Stop krijgen startups de kans om in vijf minuten hun concept te pitchen op de achterbank van de S-Max. Of om hun ideeën aan te prijzen. Het maakt niet uit. Als het maar een pitch is en hij mag niet meer dan vijf minuten duren. Die pitch zal dan ook te zien zijn op de stream van DutchCowboys. Een perfecte manier om de aandacht op je te vestigen dus.
De eerste Pitch-Stop zal in Arnhem zijn. Daarna rijden we door naar Berlijn naar de Web 2.0 Expo. En daar zal de S-Max de hele week beschikbaar zijn voor Pitch-Stops bij de ingang van de Expo.
Als je ook wilt pitchen, laat het dan even weten, of tik me even aan op de Web 2.0 Expo in Berlijn.
Over een ruime week vertrekken we naar Berlijn. Na overleg heeft 
