Don’t hide what you are doing
You are a passionate company. You do something and you do it well. Your customers are pleased with your products and you are doing well. And you ran a basic site telling about your product and how your customers can enjoy it. But as you grew, people felt you needed to become more serious. You...
Friday Five – Five things your online project cannot do without
So, you are embarking on something new. You have just gotten that brilliant brainwave, or you are starting a new online project for your organization. Here is a list of five things that are vital to include in your project. Friends Whatever it is, it is better with friends. You need to keep in mind...
Starbucks Card mobile is nice, but could be fantastic
In January of this year, Starbucks launched its Starbucks card mobile app for the iPhone. An easy way to pay for your coffee by holding your iPhone in front of the scanner at your local Starbucks. Great thought. But why didn’t they take it a step further? Back in 2008 I was approached by someone...
Honesty closes the deal
We have all been there. The question. Not just any question, but the question you knew you didn’t have an answer to. Then it happened. You answered the question. For whatever reason you felt forced to answer the question. You satisfied your customer and went on your way. Weeks later, you got a call. Either...
Customers are more willing than you think…
Let’s be honest, most companies go for the sale of their product and then that is it. A good company then sorts out it’s customer service, just in case a customer has something that they want you to deal with. That is usually the end of it. But your customers are worth much more. Your...
Twittercare, webcare of gewoon customer care
Klantenservice. Vaak de achterhoede van het klantcontact en als zodanig ook vaak de sluitpost in het sales traject. Op een gegeven moment gaat dat natuurlijk frustratie oproepen. Om die reden zien we een beweging om de klantenservice beter benaderbaar te maken. En waar kun je dat beter doen dan online? Dus hebben veel organisaties zich...
“Voor mij werkt dat niet”
“Dat is allemaal best leuk wat jij daar mee doet, maar voor mij werkt dat niet.” Een uitspraak die ik vrijwel dagelijks te horen krijg als het gaat om sociale media. Daarna volgt meestal een opsomming van oordelen die de uitspraak kracht bij moeten zetten. Als je verder gaat kijken, dan blijkt dat de meeste...
11 Joie de vivre – the encore
Weren’t there to be ten posts about then trends? Yes, but as with any good band there is an encore. The encore to my series on social trends is a single trend that encompasses them all. And it is called Joie de vivre. We are entering a time when people value the joy of life...
10 Meaningful experiences
Life has changed, and so have our preferences. In the eighties and nineties we went out to ‘get a television’. The stores we did business with showed us rows of televisions and we picked the one we wanted and went home. After the turn of the century we changed and started to think of that...
9 Purposeful living
More and more we see people consider the purpose of the things they are doing. The time they spend on anything is carefully measured and weighed against other things that could be done instead. It all needs to serve a purpose. And one that they can explain and justify at least to themselves if not...
8 Personally tailored
Not that long ago, people were pleasantly surprised to receive a letter from your organization which had their name in the header. In fact, just yesterday I saw a huge ad for a postal service which is able to print a personal letterhead on the mail you send to your client and they claimed that...
7 Doing it together
Doing it together is the new way to be individualistic as a brand or organization. People love to be a part of something that values their input. More and more they collaborate online with others to make things happen. This is a trend that we also find in terms as co-creation, co-design, co-working and anything...
Welcome to my blog. Here I share about what I see and experience. I write about startups, ideas, marketing, evangelizing, story telling and other subjects. Relationships are key to life, but also to business. that is why the relevant and personal approach features in many of my blogposts. Simply because that is the best way to reach your target audience.
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