Entrepreneurs don’t care about the current economic climate
Yesterday I visited one of the many New Year receptions of our region. It was hosted by the local chamber of commerce and this meant that the chairman did his annual New Year’s speech. Unfortunately he forgot who he was addressing. His speech was full of the terrible economic climate, the changes we all need...
What are you worth to Dove and how to fail getting fans
Earlier this week I came across a commercial from Dove that specifically asked people to like their Facebook page. In return for my click they offered me a €1 discount on one of their products. So, in essence they are asking me to connect my online reputation and my position in the time line of...
A marketing campaign will not make Windows Phone succeed
At the end of March, Nokia will launch their new Nokia Ace in the US. And rumor has it that the launch will be accompanied by a great marketing campaign that will run in the neighborhood of $100 million. I just read this on BetaNews. An interesting article that goes on to state that Microsoft...
Be inspiring – Do you ask the right questions?
Half the internet world talked about the passing of Steve Jobs. There is a lot that can be said about him, but most people agree that he has had a profound influence on the technology we use today. I have never met him in person -and I bet most others that wrote about him never...
Amazon launches Kindle Fire
Everyone has been talking about the tablet market. Especially about the prices of tablets. Ever since HP decided to pull out of the market and dumped its discontinued tablet with its discontinued OS, it became clear that price is a much bigger hurdle for buyers than most expected. Enter Jeff Bezos and the new Amazon...
How Facebook killed the “like” button and introduces a new marketing challenge
The like button has only been around for about a year. Just a year. And look what it has done. It has brought over us a storm of people asking us to click that button for their sake. It has brought us services that have included their own version of the like button like G+,...
Blog / Business / Communicatie / English / klantenservice / klantvriendelijkheid / Mobile / Vodafone
Can you tell us why you are leaving?
A couple of weeks ago, I decided to say goodbye to Vodafone and switch to Dutch mobile provider Telfort. And with good reason. Or at least, that is my opinion. This week I got a questionnaire from Vodafone asking me why I was leaving them. In essence that is a great move. Someone leaves you...
Praktisch LinkedIn gebruiken voor ondernemers
Gisteren sprak ik over het praktisch inzetten van LinkedIn. Over de vraag hoe LinkedIn wat op kan leveren voor je bedrijf. Hier staat de presentatie. Wil je het geluid bij de presentatie hebben, dan kom ik graag bij je langs om te vertellen wat de impact van sociale netwerken kan zijn op jouw bedrijf.
Customer happiness is in your attitude
How often do you check the satisfaction of your customers? Do you dare to offer them the guarantee that whatever their problem is, you will solve it? You should. And this is why. The other day I ordered an arm strap for my Nexus S from eBay.com so I can take it along when running....
Love your customers, pro-actively
You can run a good business and offer great customer service. That will make your customers love you. However, they are basing their love for you on how you solved a negative situation. There is no argument about whether this works. Because it does. People enjoy a good solution and they will share it with...
Apple’s App Store; a briliant way to get nothing?
Ok, I admit, this is a personal frustration. But personal is the way of the web these days. And in fact, I know there are many more that have faced the same problems. Just browsing Twitter on #Lion and #Lionfail show enough of that.
So, what am I talking about? It is about buying a larger...
Je fans zijn jouw goud
Dit is nog ouder dan de weg naar Rome. Mensen verbinden zich graag aan iemand of aan iets. Deze mensen zijn je fans. Dat geldt voor producten net zo goed als voor mensen. Jouw fans geven om je. Ze zijn loyaal en volgen wat je doet op de voet. Ze houden van je en willen...
Welcome to my blog. Here I share about what I see and experience. I write about startups, ideas, marketing, evangelizing, story telling and other subjects. Relationships are key to life, but also to business. that is why the relevant and personal approach features in many of my blogposts. Simply because that is the best way to reach your target audience.
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